In 2010, 560 movies were released in theaters, most of which were accompanied by promotional advertising campaigns. In the age of the Internet, most of those campaigns incorporate digital advertising methods into their marketing strategy. Dull flash sites, irritating banner ads, and relentless trailers have all become standard issue when it comes to online movie advertising. Consequently, by the end of 2010 alone, habitual Internet users had been exposed to hundreds of the same dull, formulaic, standard digital movie promotion techniques. However, if Paramount and Nickelodeon’s animated blockbuster film, Rango, is to forecast the coming year, the uninspired digital movie ad campaigns of the past may be poised to undergo a metamorphosis in 2011.